The platform provides useful information to searchers. There are many advantages to using Google Adwords for your business, but from a customer standpoint, it’s a tool that provides automatic solutions. The effectiveness of Google AdWords is dependent on the strategy behind it a well-crafted account can ensure that your ads reach the right people at the exact moment they are searching for a solution your business is able to provide. Google sums up AdWords as its very own “online advertising platform that can help you drive interested people to your website.”Īs an advertiser, AdWords gives you access to millions of Google users across the world and the freedom to structure campaigns and create ads designed specifically for your business’ products or services. By monitoring your average page position and conversions, you can assess which position is best for your results and budget. Did you know that It can actually work much better to bid for the third position on the page, which is less expensive than the first and second position? In certain accounts, attacking a lower position at a lesser cost can actually yield better results. Unfortunately, this strategy will quickly drain budget and not necessarily provide the best results. A common misconception in AdWords is if you bid the most, you get the top page position. We’re here to tackle the million-dollar question - what is Google AdWords and how does it work?ĪdWords was created to provide a healthy balance of opportunity for customers, advertisers, and (believe it or not) Google themselves. We want to explain how Google places, charges, and rates advertisers. This article is designed to walk through the smoke-and-mirrors of the AdWords auction. We have found that many AdWords users don’t fully understand all of the ins-and-outs of how the system rewards (and punishes) certain advertisers. It’s difficult to succeed with a tool when you don’t fully understand how it functions.

A look inside quality score, ad rank, and how the AdWords auction really works.

Google ad wars