CRUSH THE INDUSTRY HOW TO

Survey findings from Morning Consult on consumers’ expectations vs comfort level on resuming regular pre-pandemic activities. Customers are learning of the convenience that e-commerce gives them: being able to save time and sometimes even money with online-exclusive promos and perks.īesides, the pandemic scare is sure to help sustain these new online shopping habits for several months to come.Ībout 24% of consumers said in a survey that they’re not comfortable going shopping in physical malls and stores in the next 6 months minimum, especially since April of this year. And today, consumers are now adapting to the habit of shopping online for things they normally would have purchased in a brick-and-mortar store.Ī similar finding by ccinsights shows that US-based online retailers saw a 68% year-on-year growth in April of this year, even citing that this growth is typically only observed during the holiday season.Īnd while we know these new behaviors are being driven by the stay-at-home orders happening in most countries, this still points to new habits that consumers are now adopting. Many consumers flocked online to make sure they had everything they needed to prepare for a lockdown or prolonged quarantine. The growth can be explained by the surge in panic buying accompanied by the beginning of stay-at-home measures implemented by local governing bodies. According to the company, this same kind of “buying urgency” is typically only seen on Cyber Mondays. There’s no denying that the recent COVID-19 pandemic has affected the eCommerce industry, regardless of the kind of goods and products they sell.įor example, according to QuantumMetric, there was an almost 9% year-on-year increase in eCommerce sales in February of this year.

CRUSH THE INDUSTRY HOW TO

To get the best understanding of how to optimize your conversion rates for your eCommerce business, we should first look at what the industry looks like today. Then, we’ll show you 16 of the best eCommerce conversion rate optimization tips to get you ahead of the competition.

First, we’ll take a look at the current landscape of the eCommerce industry before zooming in on the challenges faced by eCommerce businesses this year. So in this article, we want to show you everything you need to know to crush eCommerce industry benchmarks in 2020. We’re all navigating uncharted territory, and for many eCommerce business owners, we need to do more than simply pivot in order to survive. And even businesses who sell these essential items – like food and medicine – are struggling to hit their own revenue goals. Many products and industries aren’t deemed “essential” as customers worldwide shift their priorities and prepare to tighten their belts. We’ve all seen the impact that the COVID-19 pandemic has had on eCommerce businesses. If you’re looking for eCommerce conversion rate optimization tips that will ensure you crush industry benchmarks, then look no further.

Crush the industry